Second Week Assignment (Part 2) : What is media?

Media like newspaper, magazines ,television, cinema or radio are obviously communications media and it make available a wide range of messages and meanings. Since media in this broad sense are so important to the experience of living, it is useful to understanding how those media are meaningful to us.

Recently, one of the most powerful and influential ways of thinking about media has been known as semiotics, which means 'sign'. Semiotics can be used in the study of advertising, magazines, newspaper, television, cinema, and interactive media. Semiotics takes the way that language works as the model for all other media of communication, all other sign systems.

Second Week Assignment (Part 1) : What is text?

Semiotics can be applied to anything which can be seen as signifying something - in other words, to everything which has meaning within a culture. Even within the context of the mass media you can apply semiotic analysis to any media texts (including television and radio programmes, films, cartoons, newspaper and magazine articles, posters and other ads) and to the practices involved in producing and interpreting such texts.

A 'text' (such as a printed advertisement, an animated cartoon or a radio news bulletin) is in a complex sign containing other signs. Initial analytical task is to identify the signs within the text and the codes within which these signs have meaning (for example 'textual codes' such as camerawork or 'social codes' such as body language). Within these codes you need to identify paradigm sets (such as shot size: long shot, mid shot, close up). You also need to identify the structural relationships between the various signifies.

We can think of language as a system of signs, which we can study syn chronically :)

Test test~

Hey this is our Semiotic Studies blog for our Gamma year semester 1 :D

Groupmembers are :

Stephanie

Nicole

Zing

Peggy

Suraya

Hanie

Continue blogging! ^^