A 'text' (such as a printed advertisement, an animated cartoon or a radio news bulletin) is in a complex sign containing other signs. Initial analytical task is to identify the signs within the text and the codes within which these signs have meaning (for example 'textual codes' such as camerawork or 'social codes' such as body language). Within these codes you need to identify paradigm sets (such as shot size: long shot, mid shot, close up). You also need to identify the structural relationships between the various signifies.
We can think of language as a system of signs, which we can study syn chronically :)
A 'text' is allow us to recognize and more understand what the sign means.
ReplyDeleteText processing refers to the ability to manipulate words, lines, and pages.
ReplyDeleteText is any media product we wish to examine, whether it is a television program, a book, a poster, a popular song, the latest fashion, etc. Text help us to identify the medium used, the genre to which the text belongs, the context in which it was found,values implicit in the text, and connections with other texts.
ReplyDeleteAgree with ziying =D
ReplyDeletenot only image, text also can make things different. Text will bring the more powerful meaning to us. Here is the video about how text make things diffenrent=D
--->http://www.youtube.com/watch?v=Hzgzim5m7oU
Another terms from semiotics that we can use to analyse texts is denotation and connotation. Although it is a simplification, we can consider these as referring to the more neutral and the more culturally specific meanings in texts respectively.
ReplyDelete