Assignment 1 : Semiotics Analysis

This is an image of billboard ads outside there. The ad is about 'Formula' toothpaste, with their headline tag ‘builds strong teeth’ and a picture of male bite the billboard. This billboard ad indicates indexes meaning which are represent by the picture itself. Picture of male bite the billboard to indicates that he has a strong tooth after using the ‘Formula’ toothpaste. Connotative meanings that can get from this image are strong. A strong tooth that can do anything without affect on it after using the toothpaste with the tagline ‘builds strong teeth’. Denotative meanings that can get from this image are which with this toothpaste; people don’t have to worry anymore about their teeth. Now they can eat what ever they like because this ‘Formula’ toothpaste with ‘builds strong teeth’ as the tagline is all they need.

According to the ad, the image shows that using toothpaste that users can test the durability of the tooth. This is described as male image in the billboard as if it were to bite the billboard itself, and this means that the toothpaste is strong and resistant brittle. This means that users themselves can understand the message conveyed by the billboard. Therefore, the symbol shown in this image could be associated with the purpose to be served. Even if there is a variety of purposes refurbished but it will come back to the same meaning. Although many semiotic codes can be seen as interpretative codes, this can be seen as forming one major group of codes, alongside social codes and textual codes. In a broader sense all semiotic codes are 'social codes.

Regarding social code, face a man found in this ad which is look like Asian and ages around within 30. Textual codes means that various expressions can be translated when you see a design. For example, when the man in the image bite the billboard shows the strength and confidence of product sold. The images shown are also clear and plus another product motto of 'build strong teeth' under the picture of toothpaste. From what is seen in the interpretative codes, this ad shows the strength of the product and thus attracts consumers to buy the product.